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DISCOVER THE BRAD EFFECT

Unlock confidence, maximize attraction, and elevate your presence with science-backed pheromone formulas designed to enhance your natural appeal. The Brad Effect isn’t just a fragrance—it’s an experience.

The Science of Pheromones

Pheromones are natural chemical signals that influence human attraction and connection on a subconscious level. While they have no scent, they interact with receptors in the brain, triggering feelings of intrigue and desire. Our proprietary pheromone blends are formulated to amplify your magnetism, making every interaction more dynamic and memorable.

How to Use Essential

For daily wear—Essential is your go-to cologne, blending bold, masculine fragrance with potent pheromones for long-lasting confidence. Apply to pulse points like wrists, neck, and jawline to create a signature scent that adapts to your skin’s chemistry. Whether at the office, the gym, or a night out, Essential keeps you feeling fresh, composed, and effortlessly magnetic.

How to Use Raw

For date nights and special occasions—Raw is crafted for moments when you want to leave a lasting impression. Designed with a more intense pheromone concentration, it heightens attraction and deepens connections. Roll it onto your pulse points before a night out, a romantic evening, or any occasion where you want to take your presence to the next level. Pair it with Essential for an even stronger effect.

Confidence. Attraction. Power. This is The Brad Effect.